Tuesday, October 11, 2011

Re: [Yasmin_discussions] McLUHAN EFFECTS

Dear Colette,

On Tue, Oct 11, 2011 at 4:52 PM, c.tron@voila.fr <c.tron@voila.fr> wrote:

> Derrick de Kerckhove talked to me about this work.

:) yes Derrick has been a great inspiration for us and for this project, and
we were really excited when we released it, also because there has been a
wonderful level of support from the international community: everyone has
been really helpful and eager to dive into the results.

> A way to share emotions, sensibility, and in a way our nervous system.
> On a global dimension.

one thing which we are specifically researching is the fact that up to now
responses and interactions have been coming from multiple places with
completely different backgrounds, even from african nations which are always
really hard to "design for" in this kind of approach.
As researchers we really focus on the idea of multiculturalism and on the
ideas, coming from our interest in Cultural Anthropology, that different
kinds of interactions have different cultural and symbolic values in
different contexts. We are constantly trying to push the limits into the
creation of systems which enable communication and interaction among
different cultures.
This project, for example, requires a quite amazing sequence of actions for
the user:
- see a QRCode attached somewhere in your city
- recognize it as a QRCode, and know how to use it
- have a device in your pocket that is capable of interpreting the QRCode
- use your device in the correct way
- interact using the interface
The fact that the response has been so strong (if you think about the actual
scenario, around 600 different persons in various parts of Africa are an
enormous response) is a very interesting information, supporting the vision
of the possibilities and opportunities offered to humanity by
"interconnectedness", and the fact that, basically, it's happening.

Do you have began to developp a sort theoretical approach that could mix
> science and art or aesthetic on this project ? It would be interesting.

Yes, we are facing some enormous limitations imposed by our research system
in Italy's university (we basically have no budget at all) and we're
developing the research autonomously as FakePress Publishing, our
independent research institute, think-tank and publishing house.
The research focuses on assumptions and approaches that come from Cultural
Anthropology and Ethnography, in which we research human behavior and its
mutation in the scenario of the wide availability of ubiquitous
technologies, identifying strategies which enable emergent, multicultural,
disseminated, networked forms of expression, action and interaction.
In this case we specifically research on the emergence of new digital senses
to develop new scenarios in which these kinds of technologies and approaches
form new tools for awareness and interconnection among human beings and with
the environment, also experimenting with sensor networks and the lives of
cities (imagine such sensorial interactions, but applied to the conditions
of the natural environment, or to information coming from the activity of
human beings in urban and rural environments).
We are developing scenarios for new forms of citizenship, in which human
beings can represent active agencies, living a more aware, active,
relational form of life.

And this is also something which really was included in the idea of the
global village: a radical mutation of approach in how we live and are
present in the world. This is also possibly our main connection to the
philosophical perspective described by McLuhan.

> We will have in the symposium the french artist Olivier Auber who will
> present the global Poietic generator : http://poietic-generator.net/
> He makes an application that question globality and point of view. so he
> has a reflexion about a new kind perspective, that would be a digital
> perspective, different from the classical perspective.
> There is a presentation of the artistic project and there are many texts
> about it on his website.

Wonderful! I actually knew about the project and use it in class as an
example of these possibilities

all the best,
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