McLuhan had a (pre)view of what kind of changes happenns with the electric technologies.
Global can be seen as ubiquitous, and ubiquity as imperilism, but on my point of view there are two general ways to define it : universalism or cosmopolitism
Universal is one value is available for humanity, cosmopolitism means many different cultures interacting in equality at the scale of the world.
And the exchanges or the "association", up to McLuhan's word, of all parts of world, all communities, ways of life can create a mixed culture. I think we have to preserve a certain heterogeneity and not a homogeneity that could be a uniformity.
What have changed since the death of Mc Luhan is what is called the 2.0 of the internet, that allows to each one that is connected to participate to "le monde comme il va" (the world as he goes).
So, as you say and show it, we are now arrived to the step of millions of adresses and connexions.
A revolution ? Or the possibility of a responsible humanity.
Thanks again,
Colette
> Message du 12/10/11 à 09h12
> De : "Avi Rosen"
> A : "'YASMIN DISCUSSIONS'"
> Copie à :
> Objet : [Yasmin_discussions] McLuhan net
>
>
> Digital art is globally produced and distributed simultaneously at the speed
> of light, and within fraction of seconds reach any surfer worldwide.
> Artistic global interactivity equalized the speed of the artist, art object,
> and the art consumer. The cyber art cloud is monitored by search engines,
> hubs, social networks such as Google, YouTube, Facebook, Twitter and Yahoo,
> involving about 2 billion of users and hundreds of thousands of servers
> that store in their memories the contents of around 1 trillion (as in
> 1,000,000,000,000) unique URLs on the web at once. (Google 2008).
>
> There is a dramatic change in characteristics of contemporary art made in
> such intensive electronic environment as described by McLuhan* (1964,),
> 'Today, when we have extended all parts of our bodies and senses by
> technology, we are haunted by the need for an outer consensus of technology
> and experience that would raise our communal lives to the level of a
> world-wide consensus'.
>
> * McLuhan, M 1964, Understanding media :the extensions of man,
> Signet books, New York p.105.
>
>
> Avi
>
>
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