Wednesday, April 15, 2015

Re: [Yasmin_discussions] Why do Science Films often have such terrible use of music or sound

Seems to me that most writers here are spot on (which I suppose could be a solar
pun). I might suggest that we take a scientific perspective overall, which does
speak to multimodal communication. Know thy (or your) audience deeply. The
effect of an object (being a work of art or a video) depends completely on who is
experiencing the object.

Consider that I might show the video to a fifth grade class, or I might show it
to college students, or to video artists, or to sound artists, or to mathematicians.
What is the information to be conveyed? Are there one or more messages that
are expect to be delivered? How should the video be crafted to meet my

We may have ideological stances that the video or the audio should be of
such-and-such an aesthetic or type, but none of that matters if the information
or the messages are lost on the audience. If there are any of you out there who
reside in journalism or communications programs, it would be interesting to hear
from you. I may have missed parts of this long thread, but just wanted to add that
anything like this video (one form of communication, one type of artistry: videography)
has to be judged solely with respect to its purpose, its function assuming that one
exists (which it does apparently for whomever created it).


Paul Fishwick, PhD
Distinguished University Chair of Arts & Technology
and Professor of Computer Science
Director, Creative Automata Laboratory
The University of Texas at Dallas
Arts & Technology
800 West Campbell Road, AT10
Richardson, TX 75080-3021
Lab Blog:

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