You describe how commercial tools can be used for art by saying: "New media tools are mostly commercial tools that can also be used for artistic things".
I would like to point on how commercial tools are interconnected with art when it comes to share the same diffusion space, the TV for example. This is when economy affects visual forms on screen. For example, a single on-screen horizontal line showing SMS messages was not enough: space is always available to insert more horizontal lines for scrolling SMS messages. Thus, one line is reserved for private messages; a second one for the news; a third one is dedicated to star-related news; a special space is reserved for matching tests; another space is used to show pictures and names of ringtones that could be downloaded to mobile phones; a space is reserved to enable special song requests; another space is left to display nominated candidates for whom people could vote; and yet another special space is used for playing games and winning! Consequently, the screen is covered with SMS messages of all sorts.
However, one of the things done to cope with those spaces and lines is to use anamorphic framing, leaving black spaces for SMS messages and topics. Music channels have become famous for this phenomenon since they are the channels that use SMS strategies the most. Nowadays, a video-clip director tends to use anamorphic framing to satisfy the SMS phenomenon.
This is how economy and networking affect ad strategies, which in turn affect the aesthetic choices of the screen's composition.
Ricardo
________________________________
From: teoman madra <namoet2@gmail.com>
To: YASMIN DISCUSSIONS <yasmin_discussions@estia.media.uoa.gr>
Sent: Friday, April 17, 2009 1:10:49 AM
Subject: Re: [Yasmin_discussions] NEW MEDIA: USER'S BEHAVIOUR, SOCIAL SYSTEMS, AND THE BODY POLITIC
It is sometimes very nice to answer questions
New media tools are mostly commercial tools
that can also be used for artistic things, with their secondary
artistic handling possibilities.. because, some softwares have some
similar attractive other possibilities to create new things...
cameras for instance have wide varieties of use or handling possibilities
such secondary handlings may then become like inventions
or tricky loopholes... Another mega tool of this sort was AMIGA
computers, pc's new ones, rebooted old models refurpished now,
new softwares, new phones, new musics, noisemusics, new jazz
and new hi tech cameras, not for sale abstractions, dekonstrukt items,
anarchic art fields, fluxus arts
On 4/14/09, Dr Paul Thomas <p.thomas@curtin.edu.au> wrote:
>
>
> Dear all
>
> I have been interested from afar in this discussion. As an academic I am
> interested in a number of new media topics but also how they are
> deconstructed for the learning environment. In Australia many new media
> artist work in academia and therefore influence new generations of artists.
>
> An Australian study is endeavoring to find out more information by
> developing a database how media art education is dealing with the evolution
> of emergent technologies that find their way into art, theory and culture
> curriculum. How do academic institutions deal with the rapid changes taking
> place, outlined in the questions listed below. New media needs more
> detailed
> research done in this area so we can demonstrate some of the interesting
> challenges that we face moving into the area of social systems, interface
> culture and science.
>
> http://www.nomad.net.au
> http://mass.nomad.net.au
>
> All the best
>
> Paul
>
>
> On 11/04/09 8:23 PM, "Ricardo Mbarkho" <ricardombarkho@yahoo.com> wrote:
>
> > Hello Ana, Anelia, Annie, Danielle, Delphine, Laura, Tereza, Eugenio,
> Jordan,
> > Josep, Joseph, Philippe, Roger, Vitor, and all
>
> So far, we covered many of
> > the initial questions raised for our discussion, as well as some new
> questions
> > that emerged during the discussion. Such as:
>
> >- Is (new) media a tool which
> > reinforces people's creativity and how it is expressed in terms of social
> > behavior?
> - What new media is entailing in connection to artistic expression?
> > Is new media just a tool or an art form?
> - How are democracy and social
> > connectivity via new media related?
> - Are global and local systems two
> > separate entities, or is it about one place?
> - What is the impact of the
> > media content on identity in your socio-politic sphere?
>
> We still need to
> > further develop the points/questions you mentioned and also answer these
> > somehow remained questions:
> - How is the economy affecting visual forms of
> > communication?
> - Do artworks emerge from a specific Intention or from media
> > models constrained by business requirements?
> - What new roles do virtual
> > social networks adopt to maintain difficult relations?
>
> We also need to
> > locate yet more artworks that have to do with our topicŠ
>
>
> All Yasmin
> > members are invited to send their answersŠ
>
> Till soon,
> Happy Easter!
> Ricardo
> > Mbarkho
>
>
> ---------------
> Footnote:
> Our topic for April 2009:
> This running
> > discussion deals with how (new) media can affect local behaviours related
> to
> > creativity and innovation within a socio-political context, and what is
> the
> > link between politic and the ways that users behave.
>
>
>
> >
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