The differentiation between invention and commercialisation is important.
There is a spectrum between invention and innovation with innovation being
the implementation end. All artists are inventors, but with the growth in
the use of technology we are seeing more and more artists entering the world
In the creative industries there has been an argument that you get creative
people from invention to innovation through giving them the business and
commercialisation skills. There is a similar strategy in science. But in
both cases the desire of the creative person (art or science) to pursue a
business life may not be the most happy prospect. Often it can kill the
The reason artists create such interesting and useful IP is that they are
pursuing their own creative vision and it is here where there value from a
commercial innovation perspective resides. In the 20th century composers
developing machines for creating sounds and didn't envision the innovations
that synthesises enabled in telecommunications. There are many
opportunities for mutually beneficial partnerships between artistic
inventors and innovation business people.
At ANAT we use a model called Ancillary IPs <
http://www.chass.org.au/papers/PAP20080709GA.php > to describe this and help
people (mainly business people) to talk about developing further revenue
streams for artists, and themselves, so artists can pursue more art. Mission
Models Money in the UK is getting up an international online forum on the
issue, so it is something that is a growing way of thinking.
Australian Network for Art and Technology (ANAT)
PO Box 8029, Station Arcade, South Australia 5000
**New office - Level 2, 142 North Terrace, Adelaide, SA, 5000**
ph: 61 8 8231 9037
fax: 61 8 8231 9766
ANAT is assisted by the Australian Government through the Australia Council
http://www.australiacouncil.gov.au/ its arts funding and advisory body, by
Australian Government through Arts SA http://www.arts.sa.gov.au and the
Visual Arts and Craft Strategy, an initiative of the Australian, State and
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